QUT: the university for the real world

Queensland University of Technology has unveiled the latest ad in its ‘university for the real world’ series, with a story of an engineering graduate filmed on location in Cambodia and Oxford.

http://youtu.be/SFMrJZfqJZ8

The agency behind the ad was BCM.

“James [Tilbury, featured in the ad] is a talented young guy using his Engineering degree to affect real change in the world,” said managing partner Kevin Moreland. “His story is inspiring and exciting but nothing is contrived – so he’s the perfect brand hero for QUT.”

The ad is a follow-up to the spot featuring a QUT business graduate working at Tribal DDB in New York.

http://youtu.be/Qr0Cv0UBrlY

In recent campaigns, QUT has used QR codes to activate its prospectus and augmented reality to target first-time uni students.

Credits:

Agency: BCM
Client: Queensland University of Technology (QUT)
Client contact: Tony Wilson, Director, Marketing Communication
Managing Partner: Kevin Moreland
Account Director: Tracy Straughan
Account Manager: Pip Boydell
Creative Director: Nick Ikonomou
Art Director: Jim Strachan
Writer: Andrew Bartlett
Agency Producer:  Shane Ford
After Effects:  Steve Mair
Director: Grant Marshall, Blacklab
Cinematographer: Tim McGahan, Blacklab
Producer: Imogen Dick, Blacklab
Audio: Ross Batten, Cutting Edge Post
Media: BCM
Head of Channel Planning & Integration: Joanne Stone
Media Group Head: Malina Redwood