QUT: the university for the real world

Robin Hicks

July 15, 2011 8:35

Queensland University of Technology has unveiled the latest ad in its ‘university for the real world’ series, with a story of an engineering graduate filmed on location in Cambodia and Oxford.

http://youtu.be/SFMrJZfqJZ8

The agency behind the ad was BCM.

“James [Tilbury, featured in the ad] is a talented young guy using his Engineering degree to affect real change in the world,” said managing partner Kevin Moreland. “His story is inspiring and exciting but nothing is contrived – so he’s the perfect brand hero for QUT.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Robin Hicks

Topics

BCM Queensland University of Technology

3 COMMENTS

M B Andrews 15 Jul 11

Cute ending. Nice ad.

User ID not verified.

bec 15 Jul 11

I’m a big fan of these ads. A lot of the unis talk about real world experience etc but this goes a step further to prove it and gives prospective students something to aspire to. If I were a student I’d certainly be excited about going to QUT.

User ID not verified.

Cameron Bailey 18 Jul 11

Nice ads, great stories.

User ID not verified.