R/GA global social lead to keynote the Mumbrella Sports Marketing Summit, plus more speakers announced

March 29, 2018 10:09

Managing director of social at R/GA, Kyle Bunch, will fly in from the US to present a keynote on the future of sport consumption at the Mumbrella Sport Marketing Summit.

Bunch will join other recently confirmed speakers including Carlo Kasparian, the GM of digital marketing and content at Football Federation Australia, Karen Lunn the CEO of Australian Ladies Professional Golf, Paul Bittar, GM of Sports Partnerships at Sportsbet and more.

R/GA’s Bunch will fly in from Austin to reveal the learnings from the FutureVision study into sport consumption

Bunch, who has worked with brands including Nike, Telstra, the NRL and Converese, will take to the stage to discuss the rapidly changing sport media landscape as well as the fickle habits of the sport consumer. It follows a detailed study into sports, brands and broadcasts that R/GA undertook as part of its FutureVision series. New streaming technology opportunities, brand marketing strategies and the rise of eSports will all be discussed in-depth.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

Topics

Adam Shifman Carlo Kasparian Catapult Dominic Remond FFA Gfinity Karen Lunn Kyle Bunch LPGA Mumbrella Sports Marketing Mumbrella Sports Marketing Summit Paul Bittar R/GA Sportsbet Women Sports Australia