R/GA launches its adaptive ecommerce solution in Australia

R/GA has launched its adaptive ecommerce solution, which will help brands develop unique ecommerce experiences based on technology behaviours of customers, in Australia.

The announcement:

R/GA is pleased to announce the launch of its Adaptive Ecommerce solution in Australia. The offering is built on learnings from R/GA’s global network, having delivered some of the world’s most innovative ecommerce experiences such as A/R Jordan and SONIC. The solution will help brands create a unique ecommerce approach by capitalizing on the changing technology behaviors of consumers. This will ensure brands attract and convert customers not just to their product but throughout the shopping experience they have with the brand, ultimately increasing brand advocacy and loyalty.