RAC WA pledge to do the right thing by its customers

RAC WA is pledging to its customers to do the right thing by them in a new campaign from J. Walter Thompson Perth which shows the risks of drones and boomgates.

The campaign is a progression of the ‘We promise to do the right thing by you’ platform introduced last year.

https://www.youtube.com/watch?v=yUYp1QG4_B8

J. Walter Thompson Perth CD Dav Tabeshfar said: “There are so many things in life that will not do the right thing by you; four-year old boys with paintbrushes, faulty boom gates, amateur drone pilots… the list is endless. So we feel confident we’ve landed on a great truth, and a campaign with some legs.”