RACGP asks Australians what they want out of life to promote GP profession

The Royal Australian College of General Practitioners (RACGP) has launched a campaign to encourage medical students and junior doctors to consider a career in general practice (GP).

Created by The Shannon Company, the ad asks Australians what they want out of life and features people hiking, surfing and rock climbing.


The campaign includes six GPs from across rural and metropolitan Australia as they express their passions and what their life is like as a GP.

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