Rachael Taylor films love story for Bonds
Aussie actress Rachael Taylor has created a series of branded short films for Bonds in the form of a three-part love story set in New York.
Taylor wrote, directed and starred in the series of two-minute clips, the first of which was launched earlier this week.
The love story follows the relationship of Taylor and “Jack,” the first detailing their first conversation, which quickly gets bogged down with the pair trying to explain Australian and American vernacular.
Another brand dips it’s toes into the world of ‘branded content’ and gets it horribly wrong.
This is dull, unfunny and ultimately unwatchable.
Love that Rachel wrote it, directed it and starred in it. Bet she thinks it’s pretty good…. shame on Bonds for indulging her fantasies
Cute. No Oscar worthy performance. But cute.
Why not. Well played Bonds.
Yoiks, and away! (thunk)
Yoiks…and away! (thunk)
Yoiks…..and…awaay! (thunk)
Either the career is not going well in the States or she got paid a shedload…
Not as cringe worthy as I was expecting, pretty funny. I like the guy, he’s done some good stuff: http://www.britanick.com/videos/?id=mephJf3-zYE
It’s cute and fun and appropriate for the web. Get over yourself Groan. People will love it, ad wankers may not.
Dear Nell
(Wow, THE Nell Schofield? On an advertising blog? Really?) Hi.
it doesn’t matter if it’s cute or fun. Four things matter:
1. Will people watch it?
2. Will they come back to watch another episode?
3. Will they tell their friends to watch it?
4. Will it make them want to buy Bonds underwear?
This is what every ad wanker who watches this will tell you:
1) She’s famous so maybe. But it’s borrowed interest. Her script has done nothing to create a legitimate link between her and the brand. In the end this is just PacBrands spending money to publicise Rachel Taylor.
2) Not without PacBrands spending more money on PR. But this time, the blogs won’t print their media release because ep 2 isn’t news.
3) People don’t recommend things to their social networks unless it makes them look smarter or more in the know. This does neither.
4) No. It makes me want to go to New York.
Loved it, awesome right on target and very watchable – @groan – (NOIDEA)
I watched it and loved it. Had a good laugh…I too had this issue while O/S. I told others about the ad and I put in two bonds orders. So it worked on me!!!! It works…like to see GROAN achieve better…probably never been on a plane let alone left the couch & Internet. Looooooser