RACV gears up for media review
The Royal Automobile Club of Victoria is preparing to review its media arrangements, Mumbrella can reveal.
The review is likely to be called within the month, an RACV spokesman told Mumbrella, with around five agencies involved in the process.
The incumbent agency is MediaCom’s Melbourne office, which has worked with RACV for around a decade. The spokesman said the review was called as a matter of “due diligence”.
The review will not include creative services.
