RACV reviews creative, Whybin\TBWA on alert
The Royal Automobile Club of Victoria (RACV) is reviewing its creative agency arrangements putting incumbent Whybin\TBWA Melbourne on alert.
Carolyn Sandiford, RACV general manager of marketing confirmed the pitch.
“ I can confirm that four advertising agencies are participating in a selective tender,” she said.
Whybin\TBWA won the account from Clemenger BBDO in April 2008.