Radio ad platform RadioMATRIX expands capabilities with briefing platform launch
The radio industry’s ad platform, RadioMATRIX, has expanded its capabilities with the addition of an industry-wide media briefing platform, which is now live.
The briefing portal allows media buyers to log in and brief multiple radio networks through a single, cloud-based, platform. It is an important update to the RadioMATRIX platform which will work towards making buying ads across radio as simple as possible.
