Radio body signals investment in new brand campaign

The radio industry is set to launch a major new brand push to promote the medium at its annual conference next month, and has commissioned a song as the centrepiece of it.

Commercial Radio Australia will use presenters from the various networks for the push, which it claims will have around $25m worth of free air time on 260 radio stations across the country.

However it has refused to reveal the theme of the campaign, which has been created by Eardrum.