Radio news is starting to shift away from bulletin appointment listening says SBS Radio
The production of radio news is starting to shift away from the hourly news bulletin deadlines, says SBS Radio’s Mark Cummins.
Speaking at the National Radio Conference in Melbourne, Cummins, content manager, audio and language content at SBS Radio, said: “We could very soon be in a digital-first world.
“Production-wise we think of digital first in the way we produce, not this bulletin-based appointment listening, we’re moving away from that, that’s a big change for us.”
Mark Cummins: SBS Radio is moving away from bulletin-based appointment listening
