Melbourne radio ratings: Status quo reins despite widespread team changes

Melbourne total people share Mon-Sun. Source: GfK

Melbourne total people share Mon-Sun. Source: GfK (click to enlarge)

A new ratings provider and host of new teams have failed to shake up much in the Melbourne market with 3AW continuing its dominance in the market despite dropping 1.9 share points and FoxFM retaining its FM lead.

The new breakfast duo of Fifi Box and Dave Thornton on FoxFM finished the period just 0.1 point behind sister Southern Cross Austereo station TripleM, with the established team of Eddie McGuire, Mick Molloy and Luke Darcy dropping 1.3 points to 8 per cent share.

Nova Entertainment Group’s Nova 100 also dropped one point in breakfast with new lineup Meshel Laurie and Tommy Little finishing on 7.4, while in Drive new national show with Kate, Tim and Marty dipped just 0.1 point to 10.7 – maintaining its top spot in the timeslot across all stations including talkback. The station dropped to 7.9 points for total people, down 0.3 points.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.