Radio ratings – Sydney and Melbourne. Ups and downs for Classic Rock as Adam Spencer overtakes Kyle & Jackie O
It was swings and roundabouts for DMG’s Classic Rock in the final set of radio ratings for 2010, with the young station picking up audience in Sydney and losing it in Melbourne.
The station improved its audience share from 2.8% to 3.3% in Sydney, but dropped from 3.3% to 2.7% in Melbourne.
Meanwhile, new Melbourne talk station MTR made a slight improvement, albeit from a low base – up from 1.2% to 1.4%.
In afternoons, Hamish & Andy bowed out of their daily Today Network slot for Austereo with a drivetime share of 20.5% in Melbourne and 13.2% in Sydney – number one in both markets.
I love Adam Spencer & 702 !
Sooo much better than the rest of the crap on the morning drive to work!
I now don’t feel so old for enjoying Adam Spencer and ABC 702. I cannot believe that people actually listen to Kyle and Jackie O, they make Australians look like ignorant fools. They are an embarassment to our nation, however they seem to rate…. Roy and HG are still great on their one afternoon per week on 2MMM.
Adam Spencer has more listeners than Kyle. Yet Kyle is probably paid ten times more than the talented Adam.
Where’s the justice?
Watch the ratings plummet next time in the Drive Time slot for 2DAYFM after the exit of Hamish & Andy.
Why do AC Nielsen take so bloody long to put the ratings up on their website? The sooner this company gets the flick the better. Is possible for Mumbrella to put up the links to the ratings, like you have done in the past?
Cheers Scott
Hi Scott, there is a set and agreed industry protocol that The Nielsen Company follows on survey day. This starts at 10am (EST) with the first of the market releases and we provide the stations a window for them to do some internal analysis before the results are posted to the wider community. We have to ensure all markets have been covered before the results go public – this is a contractual obligation.
Peter