Sydney radio ratings: Nova Entertainment dominates with SmoothFM top FM show
Nova Entertainment has dominated survey two of Sydney’s radio ratings with its SmoothFM station reclaiming the FM ratings crown amongst all people.
SmoothFM boosted its Monday to Sunday audience share 1.6 share points to sit on an audience share of 9.9%, with WSFM’s share dipping by 1.4 share points to 7% putting the Australian Radio Network show in at fourth place overall.
Sydney radio ratings survey 2 2017. Total audience share. Source: GfK
Why is radio the only medium where it’s all about percentages, not actual figures? As an advertiser, surely I’d want to know how many people are listening to Jonesy & Amanda, not just that they get a 6.7% share. TV, newspapers, magazines and websites all release figures on how many people watch/read. Why not radio? And how many people actually do listen to these shows? If the radio market collapses by 20%, then these figures won’t reflect that.
The Alan Jones effect, proven again. The problem for them is who is the long term replacement
Anne – you are spot on. 2UE have been thinking this for the last 15 years as well.