Radio revenue surges ahead

Tim Burrowes

December 7, 2010 3:14

Radio advertising’s bounceback continued in November, powered by double digit growth in Sydney, Melbourne and Adelaide, Commercial Radio Australia said today.

According to the Deloitte-compiled numbers, all five metro markets saw growth compared to the same month a year before:

Sydney +11.26% – $20.5m
Adelaide +10.6% – $5.79m
Melbourne +10.37% – $18.975m
Perth+7.48% – $8.575m
Brisbane +4.25% – $10.53m

Overall revenue was up by 9.23%.

The numbers are particularly encouraging for the radio sector, because they represent more than a year of growth for the industry. The same period last year had seen a 4% growth on 2008.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

J J Jaws. 8 Dec 10

Hadley, you are a hardly …when big bad J Laws pouts his protrusive red lips against that golden mike, you are in trouble son. The Parrot may rule the breakfast fest, but the king of ‘cash for comment’ is back with a venomous venom. Beware Hardly.

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