RadiumOne hires SCA’s Adam Furness as director of enterprise platform sales

RadiumOne has hired former Southern Cross Austereo (SCA) Brisbane sales boss Adam Furness as its director of enterprise platform sales.

Furness was previously director of sales for SCA in Brisbane before moving back to Sydney in January to head digital products. His new role will see him head the entreprise advertising platform’s the business’ partnerships with brands, publishers, rights holders and agencies.

“I see this as a huge opportunity to join what many consider to be the most disruptive and sophisticated programmatic player in the market today”, said Furness.

RadiumOne launched in Australia last month and is one of a number of a growing number of entrants to the Australian programmatic market.