Ralph learns the perils of live radio

And so to the Commercial Radio Australia conference in Melbourne’s glitzy Grand Hyatt Hotel, where the cream of the radio industry gather to find out what’s coming up next.

To kick the conference off there was a presentation explaining this year’s new CRA campaign, with Eardrum’s Ralph van Dijk, who made the ad, finding that live presenting can be as treacherous as live broadcasting.

The gremlins were well and truly in the system, first hitting the end of an explainer video, and perhaps a little more annoyingly, cutting off the two ads lined up to demonstrate the campaign, stalled after the first few words.

Fortunately van Dijk thought fast and on his feet, firstly singing the underpinning theme song for the campaign, then quipping when the second ad failed “there’s a subtlety to it I think you’ll agree”.