RAMS tells Australians to ‘Walk Like a Ram’ in latest campaign iteration

RAMS has launched the latest iteration of its ‘Walk Like a Ram’ campaign, which features different Australians walking next to a Ram and mimicking his stride.

The ad, created by Richards Rose, was made with the intention of building on the ‘Greater Together’ brand platform and creating a stronger emotional relationship amongst the brand and first home buyers.

The campaign features different Australians walking next to a ram to an altered version of Frankie Valli and The Four Seasons’ ‘Walk Like a Man’.