Rare moment of TV unity as OzTAM launches BVOD trading platform

Darcy Song

August 29, 2023 9:04

Major TV networks have come together to announce a unified broadcast-video-on-demand trading solution via OzTAM, the industry’s measurement body. An Australian-first, the system is set to disrupt the siloed trading method that has plagued the BVOD format in recent years.

The free-to-air broadcasters are the shareholders of the new system called VOZ Streaming, which aims to provide programmatic BVOD trading across 7Plus, 9Now and 10 Play from next year.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

BVOD BVOD trading OzTam VOZ Streaming

3 COMMENTS

Anonymous 29 Aug 23

Interesting – is this just another platform to get a clip of every digital dollar invested? Or is it a longer term play to block other DSPs out of BVOD inventory?

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Anonymous 29 Aug 23

DSP’s have been taking that clip for 10yrs for their secret version of “de-duplication”, none of which have 100% validity as they are not 1st party. This sounds like they will finally unify a single set of 1st party data. I don’t think they would block DSPs either, no need to?

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Walk the Dinosaur... 29 Aug 23

“programmatic BVOD trading across 7Plus, 9Now and 10 Play from next year.”

…so, (a) next year and (b) doesn’t include Foxtel, Netflix, YouTube or soon to be Disney+…that doesn’t really scream actual TV unity does it?…rather just 7, 9 and 10. Wow!

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