Ray White Group’s latest campaign ‘marks a shift for the company’ as it books record media spend

April 5, 2024 10:03

Real estate group Ray White has launched its biggest campaign in its 122-year history, with a media spend of $1.5 million committed in 2024, Mumbrella can reveal.

Consisting of three main campaigns – one in NSW and two in QLD – and commitments to advertising during the AFL, the ‘We Don’t Sell Houses, We Sell Homes’ campaign aims to put the brand’s focus back on the customers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.