Ray White returns to television with its ‘Great Australian Dream’ campaign featuring Rhys Muldoon
Real estate group Ray White has made its return to television advertising after a 30-year hiatus, screening its Great Australian Dream campaign nationally.
The group advertised on Queensland television 30 years ago, but said this is the first time in its 117-year history it has rolled out a national campaign.
The Great Australian Dream campaign featuring Muldoon was rolled out last year across social media and cinema. This year, however, it will run across the Seven Network in metro Victoria, New South Wales, and South Australia. In regional Victoria and New South Wales, it will also air on Nine and Ten. Foxtel will screen the campaign nationally, and it will also involve a sponsorship of Selling Houses Australia.
Doubling down on brand building efforts during a downturn is admirable and something P&G does to reap medium and long term rewards…but only if they can stick with it. Keep that faith!