Raymond A. Ram returns in first brand work with Saatchi & Saatchi

Home loans company Rams has launched a new campaign in the first brand work with Saatchi & Saatchi since the agency won the account in 2019. 

The integrated campaign revolves around the statement ‘Home Loans are what we do’, a declaration of the “expertise the brand has in the home loan space, while reinforcing its position as a first-party lender,” according to a statement.

The campaign carries over the character of Raymond A. Ram, while looking to “evolve the character… both in terms of his confident, attitude-driven personality traits and his role in the home-buying journey”.