Razor appoints Martin Patton as executive director

Independent media agency Razor has appointed Martin Patton as its new executive director as the company moves to expand its operations into branded content.

Patton, who is currently the managing director of PHD’s sister agency, Foundation, will move across to the agency to run Razor’s media operations and develop a new branded content business.

“There are very few people in this industry that have the experience in both media and content and so Martin was a natural choice for us,” said Simon Rush, principal of Razor Group.

The Razor co-founder said he was pleased with the appointment and excited about the move into branded content. “The concept is a natural extension of a lot of the work we have been doing anyway,” said Rush.