Razorfish names new Australia ECD as global creative head warns of rise of consultancies

December 22, 2015 2:13

Daniel Bonner

Digital agency Razorfish has promoted from within, naming Sandor Moldan as executive creative director for the Australia as the company tries to counter the growing influence of the big consultancies as competitors to agencies.

Razorfish global ECD Daniel Bonner, said that the appointment of Moldan, a veteran of the agency who joined in 2006, to oversee creative in Australia, was an important signal in what he described as a challenging market.

He replaces Christian Behrendt who departed the agency earlier this year after a three year stint and has moved to a job as creative lead with Google in Germany.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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