Rdio makes first Australian hire: ex-Virgin marketer Dave Cain

An ex-Virgin Mobile marketer and one of the brains behind The Fully Sick Rapper is to join music-streaming service Rdio as its first Australian employee.

Dave Cain, who consulted to Christiaan and Connor Van Vuuren on the production of The Fully Sick Rapper series, joins Rdio as head of marketing and business development.

The new role will see Cain work alongside local agency partners Weber Shandwick, Sound Alliance, Vice and Inception Digital on PR, events, social media and digital.

Cain spent eight years at Virgin Mobile, where most recently he headed up the music and sponsorship department.