Ready For Takeoff fails to fly high on return as A-League fails to find big crowd on SBS

Qantas’ self-funded documentary series Ready For Takeoff failed to fire on the debut of its second season last night pulling an audience of 377,000 for Nine, coming third in its timeslot.

qantas-ready-for-takeoff

The absence of sport on the main commercial channels meant no program broke the 1m audience barrier, with Seven’s Better Homes & Gardens the most-watched non-news program of the evening with 814,000 viewers, according to OzTam overnight metro ratings.

 

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.