Real estate developer’s ‘sleazy’ billboard breaches Ad Standards

April 23, 2024 1:13

An out-of-home (OOH) advertisement from Melbourne-based real estate developer Orchard Piper has been pinged by Ad Standards for breaching Sections 2.1, 2.2 and 2.4 of the Australian Association of National Advertisers (AANA) Code of Ethics.

The billboard promoting the development featured several images, one of a woman leaning into a car with her skirt blown upwards, and her sheer underpants visible.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.