Reality dating shows a ‘form of mass therapy’, claims Nine

Instead of highlighting everything that’s wrong with modern society, culture and dating, ‘reality’ television shows focused on relationships are actually a form of mass therapy for millions of Australians who are looking for consolation, solidarity and reassurance about their own dating lives, a new study by Nine – which screens Married at First Sight and Love Island – has claimed.

9Powered, Nine’s strategic client solutions division, said in the age of Tinder, Bumble and Grindr, people are using television dating shows as a way of learning more about relationships and dating, and marketers needed to recognise the significant shift.

Love Island ‘highlights the challenge people face being overlooked because of superficial judgements’: Nine