Reborn launches media network, hires ex-Fairfax salesman Dave Wright to run it

Reborn, the digital media and marketing agency formed from the merger of Lighthouse Interactive and the V Project in March, has appointed Dave Wright from Fairfax Digital as director of its newly launched network of lifestyle websites.

The network, called Lifestyle Media Group, starts out with Rescu.com.au as the foundation site with discussions underway to bring in three more sites by the end of the year.

The launch means that Reborn’s media buying operation will be outsourced through larger media buyers, with partnerships with two agencies now being ironed out.

Wright, who has experience in media buying as well as publishing, joins from digital agency Mindbox with a brief to secure network partners and package digital advertising.