Reborn launches Peroni campaign

Creative agency Reborn has launched the ‘Passaggio’ campaign for Peroni Nastro Azzurro at Sydney’s Mercedes-Benz Fashion Festival.

The announcement:

REBORN & Peroni, the exclusive beer of Sydney Mercedes-Benz Fashion Festival, launched ‘Passaggio’ – a unique installation which captured the true style of the Peroni brand.

The innovative experience took the consumers at MBFFS on a journey, transporting them to Italy so they could experience the essence of Italian style.
The objective of the installation was to visually surprise and delight the viewer by encouraging them to interact with the Peroni brand in an effortlessly style environment.