Woolworths-backed Recipe to Riches falls from top 20 in second outing

September 4, 2013 10:40

Recipe to Riches mentors: Robertson, Creswell, Nobay

The second episode of Ten’s new cooking and product marketing show Recipe to Riches missed OzTam’s list of the top 20 programs of the night last night, with just 588,000 viewers across the five city metro.

Ratings for the show in which Droga5 creative chairman David ‘Nobby’ Nobay provides marketing advice to chef entrepreneurs declined from last week’s debut of 616,000 viewers when it was 18th for the night. Yesterday it was 21st.

Last week Ten pushed back a new episode of US drama series Under the Dome to 9.30pm to launch Recipe to Riches at 8.30pm, however this week Recipe to Riches aired in what is planned as its regular 7.30pm timeslot now Masterchef is over, but could not compete with Seven and Nine.

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Megan Reynolds

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