Recipe to Riches final brings 504,000 to Channel Ten
Ten’s final episode of Recipe to Riches was the 22nd most watched program last night with an average 504,000 metro viewers according to preliminary overnight ratings from OzTAM.
Garth Midgley was named winner of the Woolworths-backed show and a $100,000 prize based on the strength of supermarket sales for his chocolate covered popcorn, Chocorn. Each week a winning product, designed and marketed with advice from Droga5’s creative chairman David Nobay, was made available to buy the next day. Woolworths will now commence production of Chocorn, due to hit shelves in the new year.
The branded entertainment show based on a Canadian TV format and produced by Fremantle Media opened to 616,000 viewers in August and sunk as low as to 481,000 during its 12 week run, according to OzTam’s preliminary overnight metro ratings.
Chocorn sounds an even bigger disaster than the show that spawned it.
Is there ANYTHING Shaun White can’t do?
The guy from big brother won it??
Big Congrats to my man Kenny G!
I hope everyone from Wake Up is on short term contracts….
Good to see Kenny G found a post-clarinet career.
PS: Shouldn’t it be called Chocporn?
Isn’t the story here SBS getting beaten by 7Two?
Granted I didn’t watch the episode but really – chocolate covered popcorn was the grand winner? That seems really basic to me.
Recipe To Riches is actually a decent concept and was quite well executed, just didn’t find a mass audience because it was on TEN, simple. If it was on Seven and Nine it would average 1mill+
I tried most of the products they had – Chocorn is good (except for the french salted one) but thought some of the savoury products were much better and had a better market appeal…
Oh well good on him, it’s a great opportunity for him with the cash prize and having his goods on the shelf from next year onwards.
Last year and early this one SBS1 was getting about 1.0%, so its actually doing quite well, but what has happened to Go ! ? It used to trounce 7Two.
Even as a lead in to NCIS it did not do well…totally agree that if was aired on the other two networks it may have done better. Unless a large amount of people were Coles shoppers who would not be interested in a Woolworths based show (I asked people I know about this show and most people either did not watch it often or go to Coles and don’t go to WW)
Massive year for John Mescall. Dumb Way’s to Die scoops up every award possible, then he scores a cool $100k for inventing chocolate popcorn!
After giving Ten’s Wake Up a decent go I am sorry to say I cannot watch anymore.
Um… does the winner have the exact same product that Cadbury already make???? http://www.cadbury.co.uk/produ.....367?p=2367
No Mimi Cadbury in fact nobody makes chocolate covered flavoured popcorn…
For someone studying marketing at uni I actually found it sort of interesting. Yes it is a reality show with shameless plugs and very bad jokes but the basis of the show was interesting. Unsure if season 2 will work but lets see what happens!