Record retail slump drags Australian ad spend down

November 15, 2017 5:26

A record slump in retail ad spending has seen Australian advertising spending suffer an unexpected fall this month, the Standard Media Index (SMI) has found.

The data shows the market has fallen 8.1% to $679m.

SMI local managing director, Jane Schulze: “A record year on year decline”

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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