Red Agency hires Nigel Hickey to head up experiential unit ‘Red Guerilla’

February 19, 2014 11:30

Nigel Hickey and James Wright

The Red Agency has renamed its experiential unit as Red Guerilla and has appointed Nigel Hickey to lead the division.

Hickey joins from experiential agency Traffik where he was Sydney business director and has more than a decade of advertising and marketing experience.

James Wright managing director of public relations specialist Red Agency said in a statement: “Over the past six months we have been mapping out our assault on the traditional PR agency structure and implementing a new model that better represents what our clients are looking for from us, one that is more agile and specialised. Nigel’s appointment is a key pillar in that investment.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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