Red Agency’s ‘Most Powerful Arm’ wins PR campaign of the year at Golden Targets

November 19, 2013 9:22

PRIA President Terri Helen Gaynor, with Rachel White and James Wright from Red Agency

A campaign highlighting the challenges of duchenne muscular dystrophy was last night recognised as the public relations campaign of the year at the National Golden Target Awards.

The event, held by the Public Relations Institute of Australia in Adelaide last night, saw the campaign by The Red Agency recognised for its campaign which highlighted the impact of the rare and fatal muscle degenerative disease and asked people to help lobby the government for more government funding. The agency also won the low cost/pro bono category for the campaign.

https://www.youtube.com/watch?v=afR-7F31Tco

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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