Red Ark to re-launch Pickles Auctions

Pickles Auctions has appointed advertising agency Red Ark to re-launch its brand.  

The announcement;

Red Ark, whose clients include Nestlé, Wyeth Nutrition and Mortgage Choice, has been appointed as the advertising and marketing agency to re-launch Pickles Auctions, Australia’s only national auction group and the largest.

Red Ark are creating a new brand positioning for Pickles, which was established in 1964, re-launching the brand across media, online and BTL to create a national household brand. Through the new brand positioning Red Ark will also be educating consumers about the benefits of buying from Pickles, as well as reinforcing their number one position in the real world auction space. Red Ark has been appointed in conjunction with Impetus Media, who will handle media planning and buying across the national campaign.