Red Bull combines art with sport to launch new variants

Robin Hicks

August 27, 2012 2:59

Energy drink Red Bull has combined art with sport in a campaign to launch three new variants.

Timed to mark the first day of Spring, the campaign sees a superhero version socceroo Tim Cahill painted at New York Red Bull stadium to launch Red Bull’s cranberry flavour.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Robin Hicks

Topics

Red Bull

1 COMMENTS

bob 28 Aug 12

is Cahill between gigs? Unfortunate timing.

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Red Bull combines art with sport to launch new variants

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE