Red Bull – so big it made the car fall over
Here’s an amusing piece of brand activation for Red Bull’s new XXL can by Sydney’s Kastner & Partners.
Tee and hee.
Hat-tip: Ads of the World
Credits:
- ECD: Darryn Devlin
- Writers: Luke and Nick Simkins, Darryn Devlin
- Art Director: Darryn Devlin
- Production Company: Brilliant Film
- Director: Nick Hansen
Another sad attempt at a corporate viral video. I’m sure the people that watch this and think it’s real and then later realise it’s completely fake must feel angry at the deception. Angry that a company would try so hard to trick them into thinking this actually happened and angry at themselves for believing it for a split second.
Tragically I’m sure it’ll get hundreds of thousands of hits on youtube which will perversely only ensure this happens again and again but is red bull paying attention to the clicks only or to the damage this tricky pap does to their brand?
How did that take 3 writers?
it was 18 seconds of nothing… and they credited 3 writers. Wow throw that on my CV please!!
Jeez, i hope the driver was ok.
Wait a sec – this wasn’t real??! Raage … taking… over…
Must … resist punching …out …711 store owner… AAArgh!
Ah its harmless.
how would you describe the facial expression of the blonde girl at the start?
I get it. The can is now so heavy that it tipped over the car and set the horn off. They’ll either have to go back to the smaller cans, or get bigger cars!
or they get bigger stronger girls to tip it back up.