Red Bull sponsorship elevates esports to ‘mainstream entertainment’, event organisers claim
Red Bull has been named as the partner brand at esports event Throwdown next month, with organisers claiming the news further demonstrates how the gaming market is becoming “mainstream entertainment”.
The drinks company will sponsor the Throwdown Esports Stage and Australia’s first large-scale Street Fighter V competition at PAX Aus in Melbourne, an event for the gaming sector.
It will be broadcast to an estimated audience of 300,000 on social video gaming platform Twitch.
300,000 viewers? I assume that’s utilizing PAX’s existing audience from the convention?