Red Engine SCC builds ‘Australia’s smallest cruise ship’ for Carnival cruise

June 26, 2018 9:42

As it prepares to launch its largest ship in home waters, Carnival Australia has released a national campaign featuring a pint-sized replica of the new vessel.

Created by Red Engine SCC, the cruise company has released ‘Little Carnival’, an integrated campaign promoting the arrival of Carnival Splendor to its home port of Sydney in December 2019.

Consisting of a number of activations in Sydney featuring the miniature ship, the campaign was aimed to promote the “free-spirited family fun” to be had on Carnival’s cruise liners.

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Eleanor Dickinson

Eleanor Dickinson a journalist at Mumbrella in Sydney. She is the former editor of Mumbrella Asia and has previously worked for Campaign Middle East in Dubai.

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