Red Rooster names White Grey lead social media agency

Red Rooster, part of Craveable Brands, has appointed White Grey as social media agency of record, responsible for the social strategy, creative, content creative and community management.

The appointment follows a competitive pitch process and comes at the same time Craveable Brands has announced that it has reappointed Mindshare to its media account.

White Grey has joined Red Rooster’s roster

CEO of White Grey, Lee Simpson, said: “White Grey will be bringing to life the fun-loving qualities of Red Rooster making everyday chicken moments synonymous with Australian’s sense of fun. We can’t wait to get started and also enjoy some great tasting chicken along the way.”