Red Rooster pens ‘love letter to Australia’s heartlands’ in new Leo campaign

Red Rooster has leaned into street casting for its latest campaign, calling it a “love letter to the heartlands of Australia.”

The homegrown fast-food giant hired a number of Western Sydney locals and non-professional actors for its TV spots, created by Leo Australia, hoping to strike a chord with suburban Aussies.

Filmed at  Red Rooster Campbelltown and underscored by a soundtrack from Matchday from Western Sydney artists 3NDLES5 and Crazymike, the campaign is described as a “bold new chapter” for the brand, according to Red Rooster CEO Samantha Bragg.