Redballoon parent, Big Red Group, to promote AI marketing platform Albert

July 28, 2017 9:40

Big Red Group, the holding company for gifting service Red Balloon, has restructured and will start reselling AI marketing platform Albert, the company announced last night.

Speaking to Mumbrella ahead of Albert’s official launch last night, co-founder Naomi Simson said driving down the soaring cost of customer acquisition is one of the ideas behind Big Red Group’s rollout of artificial intelligence marketing platform Albert.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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4 COMMENTS

anon 28 Jul 17

I think there are some errors in the last paragraph of this article,

Is it meant to read…. is responsible for current campaigns…
?

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Hi 28 Jul 17

Isn’t Big Red Ted hortons company? Crazy name.

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Which Big Red? 28 Jul 17

The fact that Mumbrella feels the need to explain this Big Red is not related to other Big Red should tell you the new Big Red is in for a name change.

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Tim Burrowes 29 Jul 17

Thanks anon – now sorted.

Cheers, Tim – Mumbrella