Redkite celebrates families in new campaign voiced by Joel Edgerton

Cancer charity Redkite is celebrating families in a new campaign which sees actor Joel Edgerton provide narration as it aims to raise awareness of the support it provides for families facing a child or young adult’s cancer.

Created by Brand Council, the spot celebrates families and urges audiences to do so too, with the warning “because who knows what life will look like tomorrow”.

Redkite general manager partnerships and marketing Monique Keighery said: “We know families are missing out, or finding Redkite too late in their cancer journey, which is why we are asking Australians to spread the word about the essential services we provide.