‘Regional Australia is getting no love’: ViewJobs co-founders prepare a $5 million marketing blitz
Mumbrella spoke to ViewJobs’ founder and managing director Lewis Romano, and co-founder and COO Jarrah Kammoora about a big national push that begins this Saturday – and why ViewJobs is sorely needed.
ViewJobs is a dedicated marketplace for regional employment, launching into an under-served marketplace with an Airbnb-style map-based search functionality, zero advertising spend to date, and the power of the ACM network.
The platform is a 50-50 joint venture between news publisher Australian Community Media’s Antony Catalano, and Lewis Romano, founder of SpotJobs and Credit Clear.
ViewJobs sits across the digital ACM properties such as Canberra Times, Newcastle Herald, Illawarra Mercury, Ballarat’s The Courier, and The Examiner in Launceston.
After soft-launching the platform in late March, ViewJobs.com.au immediately caught fire. Now, it’s time for a full court press, with a $5 million advertising launch into the heartland of the country.
Is this some sort.of advertorial written by the “news” org owned by that startups owner? Should be marked as such…
Ah, yes, also, the regional jobs listing market is not underserved. There just aren’t a lot of jobs there. Having the same jobs listed on a third rate site won’t help anyone.
Makes sense