Regulator zooms in on advertisers’ influence on news, with 8 in 10 Australians concerned
Eight in 10 Australian adults are worried about advertisers influencing the news, new research from the Australian Communications and Media Authority (ACMA) has found.
ACMA surveyed more than 2,000 Australian adults last July, the majority of whom expressed concern about the impartiality of, and commercial influence placed on, news. 77% of the group reported being concerned about commercial businesses paying to have their products or services featured in the news, but not disclosing the payment, while 58% think there’s more commercial influence in local news today than there was just three years ago.
