Releaseit launches sustainability-based campaign via Edge
Edge has launched a campaign for Releaseit, an online rental marketplace for goods. It is the first brand launch from Accelerate, Edge’s venture partner division.
The campaign positions the marketplace as a solution to overconsumption, a sustainable alternative to buying.
The 15-second spot starts with stating that consumption is “out of control”, before showing Releaseit as an alternative to buying new things, including clothes and tools.
