Remedy Drinks gets people ‘hooked on the good stuff’ with beach activation

Beachgoers in Manly and St Kilda were greeted over the weekend by stacks of mysterious crates, washed up and stamped like seized contraband, as part of an experiential launch by Remedy Drinks.

The Australian beverage maker transformed the beachfronts into a tongue-in-cheek distribution zone, deploying branded “dealers” to encourage passersby to “get hooked on the good stuff” as part of a promotion for its zero-sugar soft drink, Sodaly.

Created in collaboration with Melbourne agency Taboo, the campaign integrates the on-the-ground activations with out-of-home, online, and social placements carrying lines such as “Better than Coke*”, “All the fizz. None of the shizz.”, and “Sodaly dealers operate in this area.”