Rental vehicle company Sixt launches in Australian market via Bastion

December 8, 2021 9:19

Rental car company Sixt has launched in Australia under a wholly-owned licence held by NRMA.

To launch the brand, Sixt has partnered with Bastion Creative and Bastion Experience to create a campaign using the brand positioning of “Above and Beyonding”.

In the 30-second spot, a woman drives several vehicles, speaking about the vehicle rental options through Sixt, including cars and trucks.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Bastion Creative Bastion Experience Georgia Arnott Jack Watts Kristy Thomas Sixt

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Rental vehicle company Sixt launches in Australian market via Bastion

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