Repeat, repeat and repeat again: How Angus Taylor must communicate now
Angus Taylor has won the leadership of the Liberal Party from Sussan Ley. Now, as communications expert Peter Wilkinson writes, he must establish his personal beliefs in the public mind and hammer the message home.
New Liberals leader Angus Taylor on Facebook
Few Australians know Angus Taylor, the new Federal Liberal Party leader. So, what should he say, now that he leads the party?
It’s hard for a leader to respond to situations predictably unless their behaviour is underpinned by a personal philosophy. Failure to do so leaves followers scratching their heads – “Why did she/he do that?”
In media training with our company clients, we talk about three sets of messages:
- The incident message – the crisis or issue we are dealing with
- The company message – the philosophy that guides the company
- The personal message – the set of beliefs/behaviours that defines the leaders for others to follow
We advise new CEOs to take time to suss the environment before committing to details on a change in strategy or plan. A CEO can wait a few months for that. In Taylor’s case, policy detail must come, but it too can wait.
